By re-establishing the original ‘A Place Purer Than Yours’ platform, Pure Blonde is returning to its lush, forested roots: by imagining a world uncorrupted by modern life.
To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a campaign that focuses the spotlight on gender inequality in Australia.
The campaign hijacks our popular saying, “She’ll be right”, to dismiss problems we think might be fixed in time, turning the motto into an important question of not only how, but also when.
Year 1
They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors.
Year 2
In 2020 we helped Supercheap Auto through its very public breakup with the Bathurst 1000. This year we’re helping them yet again, this time to move on.
A hard earned thirst doesn’t just take brawn, it also takes skill.
Whoever you are, whatever you drive, Supercheap Auto will help you Make it Super.
In keeping with NRMA Insurance’s brand purpose of ‘Help’, this campaign was designed to show NRMA Insurance’s belief that every home is worth protecting. What Australians were not expecting to hear is an insurer declaring that the homes of our wildlife are equally in need of protection.
Imagine a world where you, your beliefs, your memories and your story can live on forever in a digital world. Enter Memories, a new product and digital platform designed to keep you connected with your loved ones, even after you’re gone.
Sport takes us to a new, more positive state of being. It has the ability to transform our ordinary, everyday into something spectacular. Sport is an antidote.
After a year in which QR codes became ubiquitous in Australia, the out-of-home (OOH) campaign leverages this new familiarity with a series of black and white posters featuring QR codes painted on faces.
Scanning the QR code will auto-generate a text message reaching out to a mate, checking-in on how they’re doing.
Men will share just about anything online. Except how they're really feeling. So on World Suicide Prevention Day, Movember decided to teach men how to listen to their friends in a format they’re all familiar with – the online how to video.
Because Facebook videos autoplay without sound on mobile devices, anyone reading the subtitles would have assumed the men in our how to videos were explaining a simple tip. But if the videos were unmuted, they got a completely different message, reminding them to never assume a man is OK.
AWARD 2018 - SILVER
CANNES LIONS 2018 - SHORTLIST
WEBBIES 2018 - HONOREE
NEW YORK FESTIVALS 2018 - FINALIST
In 'The Hitchhiker's Guide To The Galaxy', Douglas Adams wrote that the number 42 was the answer to the great question of life, the universe and everything. But it's taken until now, 40 years after Hitchhikers was first published, for the Australian Red Cross Blood Service to finally reveal why this number is so special.
Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight.
For good reason, The Australian Secret Intelligence Service prefers to conduct its business away from the public eye. But when it comes to recruitment, how does a secret organization let Australia’s best and brightest know they’re hiring?
Simple. They invite them to a job interview. But not just any job interview, the Most Interesting Job Interview, a fully interactive, virtual job interview designed to be an obstacle course for the most intelligent minds in the country.
WEBBYS 2019 - WINNER
CANNES LIONS 2018 - SILVER
CANNES LIONS 2018 - SHORTLIST
Supercheap Auto wanted to make their Black Friday sale super. So they decided to create the blackest Black Friday in history: by cutting the lights, and the prices. What could possibly go wrong?
Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind It’s an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing technology and brainwashing. This is one such idea.
Every year, CGU helps small business owners like Max see it through. But in Max’s case, he was working so hard to rebuild his business after devastating bushfires, he hadn’t had a chance to pause and reflect on everything he’d accomplished. So we decided to surprise Max with a play written about his business, and invite the whole town along so that they could all share in the story of his success.
The latest commercial in the long-standing campaign takes us back to a familiar fairground, where a plush teddy bear picks up the monologue that character Sergeant John Henry left off.
Who said you have to retire to access your super? To show Victorian’s just how much super they’d earned, we built a custom built booth that allowed commuters to hold their super balance in their hands, in bundles of real cash.
Humans are a pretty clever bunch. Give us a challenge and, no matter how great, we’ll find a way to solve it. Energy Australia’s challenge? To ditch their reputation as one of Australia’s biggest polluters, and inspire a whole country to ‘light the way’, to a cleaner, smarter, greener energy future. Challenge accepted.
Social media and the age of sharing has been great for many brands. But for the Red Cross Blood Service, it created a problem. By sharing the blood donation process, they were also sharing the icky bits – needles, blood bags and cotton wool.
So, to give Australia something to share when they give blood, we gave them a biscuit. But this isn’t any biscuit. It’s the biscuit you get when you save 3 lives. And that makes it the best biscuit in the world.
It’s not everyday you get a brief where the brand tone is listed as “disturbing”. But that’s exactly what the producers of a new theatre adaption of George Orwell’s classic were after. Luckily, in a world full of fake-news, CCTV and anti-immigration rhetoric, we didn’t have to look too far for inspiration.
The Australian Red Cross Blood Service has always struggled to attract male donors. So we asked the question: when in a man's life would he be most likely to compelled to give blood?
Every year, thousands of women will need blood during childbirth. So we decided to launch a brand new initiative, She Gives Blood, You Give Blood, targeting men at a time in their life when they felt most hopeless – when their partner is pregnant.
Just 4 months after launch, the program has been adopted by over 200 Obstetricians and Midwifes, providing a valuable source of new blood donors, and helping save the lives of countless women and newborns.
PROBLEM: Young people are locked out of the housing market.
SOLUTION: Just have rich parents.
IDEA: Property developers Porter Davis needed first home buyer leads. So we hooked house hunters in with a promo—and a new set of parents. A series of films found first home buyers on social media and realestate.com, introducing the concept then re-targeting them to engage with the next iteration of the story.
We created a documentary series about how Stu and Aisha searched for a young couple to adopt.
More Thought Built In
How do you promote a state where experiencing extraordinary happens with such regularity that you begin to take it for granted? You describe it as#justanotherdayinWA and rally an entire state’s population behind sharing their experiences on social media.
When the world's largest short film festival, Tropfest, was cancelled, it sent shockwaves across the nation. But it also led to a brainwave. What if instead of using their advertising budget to TELL Australia how they help Australian businesses see it through, CGU Insurance used it to SHOW them by stepping in to help one in their hour of need?
